For more than 20 years, I've been helping women feel confident while building businesses in Australia's beauty industry.

I'm the Founder of Island Vibes Tan, former owner of a seven-figure beauty salon, and Nine Network's Head Tanner since 2014, working behind the scenes on some of Australia's biggest TV productions, red carpets and celebrity events.

Today, I share my experience through business, beauty, speaking, writing and mentoring - while navigating life as a mum of two after a seven-year IVF journey.

Work With Amy Get The Messy Middle - $99.00

BEAUTY INDUSTRY EXPERT.

FOUNDER.

BUSINESS BUILDER.

20+ YEARS IN BEAUTY.

SPEAKER.

01 / Business & Books

The Real
Playbook

Two businesses built from scratch. 20+ years of lessons - no fluff, no theory.

Shop Books →

02 / Motherhood & Life

The Full
Story

IVF. Two kids. A business. The honest version of what building a life actually looks like.

About Amy →

03 / Beauty & Tanning

The Brand
Behind It All

20+ years as a beauty industry leader. Founder of Island Vibes Tan - trusted by salons nationally.

Visit Island Vibes →

Book

The Real Playbook For Building A Business From The Inside Out

150+ pages of what actually works when you're building a business. Systems, mindset, personal brand.

An insight into the things that work, and the things I f*ck up. Building from freelance, to home studio to a 7-figure salon - it's not just a highlight reel. Honest insight and tools you can take and use in your business.

$99.00
Get Instant Access
The Messy Middle by Amy Maree

Coming Soon

More Books On the Way

Two more books in development. Be the first to know and get early access pricing.

Join the Waitlist

From the Blog

View All Posts →
How to Build a Personal Brand That Actually Sells

Personal Brand

How to Build a Personal Brand That Actually Sells

Read More →
How I Went From a Mobile Kit to a 7-Figure Salon

Founder Story

How I Went From a Mobile Kit to a 7-Figure Salon - And Then Started Over

Read More →
The 5 Business Mistakes I Made So You Don't Have To

Business

The 5 Business Mistakes I Made So You Don't Have To

Read More →

Listen In

Catch Amy On Podcast

No fluff. No highlight reel. Real conversations about business, motherhood, personal branding and navigating the messy middle.

From Sun Seeker to Skin Advocate

Business & Beauty

From Sun Seeker to Skin Advocate: Building Island Vibes & Choosing a New Way to Tan

IVF and Motherhood with Amy Maree

Motherhood & IVF

Have You Been Told You'll Need IVF? Fertility Warrior Amy Maree Shares Her Top Tips

Amy Maree Campbell - SPARK Founders

Founder Story

A Wine With: Amy Campbell - SPARK Founders

Pregnant Until Proven Otherwise with Amy Maree

Motherhood & IVF

Pregnant Until Proven Otherwise - Amy Maree on IVF, Endometriosis & the Road to Motherhood

View All Appearances

Work With Amy

Podcast Guest • Keynote Speaker • Founder • Business Mentor • Media Contributor

No fluff. No highlight reel. Just honest conversations about business, beauty, motherhood, confidence, personal branding and navigating the messy middle.

After 20+ years in Australia's beauty industry - including 10+ years as Nine Network's Head Tanner, building and exiting a 7-figure salon, and launching Island Vibes Tan - Amy brings rare, real-world expertise to every conversation.

Whether it's a podcast, panel, keynote, workshop or media opportunity, Amy brings practical insights, real stories and an unfiltered perspective on what it really takes to build a business while balancing family, ambition and everything in between.

Interested in working together?

Work With Amy

Podcast Guest • Keynote Speaker • Founder • Entrepreneur • Media Contributor