{"product_id":"the-messy-middle","title":"The Messy Middle: The Business Ebook for Startup Founders and Entrepreneurs - Honest, Real-World Insight","description":"\u003cp\u003e\u003cstrong\u003eThe Messy Middle is a 150+ page business ebook written by Amy Maree - Australian founder, entrepreneur, and the woman behind a seven-figure business built from a mobile kit.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis is not a polished business textbook. It is the honest, unfiltered account of what building a business from nothing actually looks like - the self-doubt, the expensive mistakes, the imposter syndrome, and the strategies that genuinely worked.\u003c\/p\u003e\n\n\u003cp\u003eWhat started as Amy answering the same DMs every day became one of the most honest business guides available for startup founders and early-stage entrepreneurs. It covers the real decisions, the real setbacks, and the real wins - without the highlight reel.\u003c\/p\u003e\n\n\u003ch2\u003eWhat You Will Learn\u003c\/h2\u003e\n\n\u003cul\u003e\n\u003cli\u003eHow Amy went from a mobile beauty kit to a garage studio to a seven-figure salon - and then sold it and started over\u003c\/li\u003e\n\u003cli\u003eHow to build a loyal client base and community, not just one-off transactions\u003c\/li\u003e\n\u003cli\u003eFree and low-cost client acquisition strategies that deliver real results\u003c\/li\u003e\n\u003cli\u003eHow to stand out in a saturated market and position yourself with confidence\u003c\/li\u003e\n\u003cli\u003eThe mindset shifts required to grow a sustainable business\u003c\/li\u003e\n\u003cli\u003eThe costly mistakes to avoid and the decisions worth making early\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eThis Ebook Is for You If:\u003c\/h2\u003e\n\n\u003cul\u003e\n\u003cli\u003eYou are starting a business and want honest guidance, not generic advice\u003c\/li\u003e\n\u003cli\u003eYou feel behind or not qualified enough to succeed\u003c\/li\u003e\n\u003cli\u003eYou are stuck in comparison and need a grounded perspective\u003c\/li\u003e\n\u003cli\u003eYou want real, experience-backed strategies from someone who has done it\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eThis Ebook Is Not for You If:\u003c\/h2\u003e\n\n\u003cul\u003e\n\u003cli\u003eYou are looking for a shortcut or a get-rich-quick formula\u003c\/li\u003e\n\u003cli\u003eYou are not prepared to put in consistent, focused work\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWhether you are in the beauty industry, the service space, or any small business sector, the principles inside this ebook apply. Amy Maree has built and scaled businesses across multiple industries - this is the insight she wishes she had at the start.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eThis is a digital download. You will receive an email with instant access to download your copy immediately after purchase.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Amy Maree","offers":[{"title":"Default Title","offer_id":51364058038560,"sku":null,"price":49.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0988\/4470\/5056\/files\/7.png?v=1777269965","url":"https:\/\/www.amymaree.com.au\/products\/the-messy-middle","provider":"Amy Maree","version":"1.0","type":"link"}